Tourism is developing particularly in recent years in the Peloponnese in general and more specifically in Messenia. Businessmen active in tourism confirm that in the summer months of July and August, Kalamata and the surrounding touristic destinations, Methoni, Koroni, Petalidi, Marathi, Finikounta etc., are fully booked and are among the top preferences of domestic visitors.
On the other hand, the processing and farming of the olive is constantly developing. With modern communication and promotion techniques the Messenian producers are on a quest to conquer the international market through packaging and labelling their products and making them recognizable.
The olive products are of an exceptional quality and they need to be advertised and exported for the world to get to know them.