An example of a family business that thrived and is continuing to thrive in Messenia is Papadimitriou family and referring to businessmen in the region, it is necessary to mention them. This family had the idea to change the game with olives and create an aromatic vinegar. When referring to vinegar today in Messenia, one refers to Papadimitriou company, founded in 1938 that created the first Greek balsamic vinegar. The company managed to find a place in households all over the world, as in Germany, Austria, USA or Australia. Indeed, this specific balsamic vinegar is the third in sales in Australia. Balsamic vinegars with various aromas: pomegranate, honey, orange, lemon, olive oil, mustard and raisins are the best products of the business.
But other sectors in agriculture and animal farming have passed through transitions despite the financial difficulty. Farmers are selecting new crops more technologically advanced aiming at exports and due to the good quality of the soil, they are experimenting in organic produce and animal breeders follow suit.